Wellness is Everything: Notes from Inside the Healf Experience
We went to the Healf Experience to understand where wellness is really headed - beyond products, aesthetics, and performance. What we found was a community built on humility, knowledge, and care. Wellness isn’t a trend or a lifestyle badge anymore, it’s becoming more and more a shared culture. For founders and brands, that means the story is changing too. The next wave of wellness storytelling will be led by those who humanise their message - brands that connect emotionally, educate honestly, and help people feel better, not just look better.
Top Tip: Don’t Get Left Behind
Staying ahead in today’s fast-moving consumer landscape means more than launching great campaigns or products—it’s about keeping pace with culture itself. Trends in wellness, fitness, supplements and lifestyle evolve quickly, often shifting from niche behaviours to mainstream movements overnight. Brands that fail to adapt risk losing momentum, but those that spot signals early can reinvent content, inspire new behaviours, and future-proof their relevance. That’s why we created newwave: a cultural insights platform built to track emerging trends, decode consumer behaviour, and help your brand stay ahead of what’s next.
Five Things Brands Should Be Doing in Q4
The last quarter of the year can make or break momentum. Too often, brands default to short-term campaigns without stepping back to ask the bigger questions: what do people really think of us? Where are the shifts in culture happening? Are we set up to capture new audiences? At Unfound, we believe Q4 isn’t just about seasonal sales or tactical pushes. It’s the moment to double down on clarity, relevance, and connection. This piece unpacks 5 areas we think every brand should be prioritising right now, drawing on cultural insight, audience behaviour, and the kind of content that sticks.
Coldtop®: Bringing LA Cool to London’s Coffee Scene
The brief at Unfound is to always stay on top of culture. This concept brings coffee-based insights found in Los Angeles to a London audience - in the shape of a cool, culturally relevant coffee brand.
Beyond the Deck: What Branding Agencies Really Do
Branding agencies do more than create logos or pitch decks, they often help untangle business challenges and offer strategic clarity. At Unfound Studio, we regularly step into roles beyond design: as brand consultants, cultural strategists, and sounding boards for founders navigating complex decisions. This article offers an inside look at what branding really involves today - and why sometimes, the most valuable thing isn’t a full rebrand, but a collaborative session with people who understand both brand and business.
Erewhon: Where Design is the Price of Entry
A visit to Erewhon in Los Angeles reveals how premium consumer brands rely on exceptional design and visual merchandising to thrive. Unfound Studio explores why, at the top of the market, branding isn't a bonus — it's a baseline.
Brewing Brands: Lessons from the London Coffee Festival
Unfound Studio explores the 2025 London Coffee Festival, uncovering standout brand activations, emerging beverage trends, and insights into the evolving consumer goods landscape. A quick-hit read for marketers and brand builders in the coffee, FMCG, and wellness spaces.
Beyond Generations: Unfound Studio’s Approach to Engaging New Audiences with Cultural Insights
In today's rapidly shifting cultural landscape, we’re finding that traditional marketing strategies are showing their limits, especially when it comes to engaging new, perhaps younger audiences. The challenge for big brands isn't just about losing market share; it's about remaining relevant in a conversation that evolves by the minute.
Breaking Behaviours: Health & Wellness
Nutrition Brands: The Secrets from the Best January Campaigns
As we move beyond typical 'Dry January' and 'New Year, New Me' behaviours, our perspective at Unfound is that it's crucial for health, supplement, and nutrition brands to establish year-round relevance in consumers' lives.
Unfound Shorts: Doing all the Right things
The polished case studies and press articles are great for brand design studios, but the day to day for founders Tebo Mpanza, Jay Topham and the team often feel much different.
Unfound Shorts: It’s Cool to Be in Birmingham
The polished case studies and press articles are great for brand design studios, but the day to day for founders Tebo Mpanza, Jay Topham and the team often feel much different.
Berlin & Back: Inspiring Running Communities Part II
Last weekend I found myself in Berlin, soaking up the atmosphere before the 50th Anniversary Marathon. Here I capture a few things I have noticed in the running space and form some tips for brands.
Evolving Perspectives: Introducing the Age of Participation
We tuned into a conversation hosted by Landor, with Ana Kohl, Tristan Macherel, and guest Wael Jabi, the Global Head of Marketing and Communications at KitKat. Here we capture our notes on how to use your brand assets in 2024 and beyond.
Unfound Shorts: McDonald’s, Coca-cola, Unfound
The polished case studies and press articles are great for brand design studios, but the day to day for founders Tebo Mpanza, Jay Topham and the team often feel much different.
Why You Should Care About Organic Social Media.
Simply put, organic social media relies on the natural growth of platforms through creating engaging content and building brand credibility. While paid growth offers immediate visibility and reach, organic growth offers a sustainable, cost-effective results to grow your platform with a genuine, long-term relationships with your audience.
“You Can’t Afford to Sell Bad Coffee in 2024.”
Exploring the parallels between the rise of coffee culture and the imperative for differentiated, and therefore, effective branding, this journal post delves into why today's consumers, empowered and discerning, expect nothing less than excellence. From coffee shops to corporate brands, the stakes are high, and the margin for error is slim.
Unfound Shorts: That’s The Game, Innit
The polished case studies and press articles are great for brand design studios, but the day to day for founders Tebo Mpanza, Jay Topham and the team often feel much different.
Let’s Get Social: Understanding The Shifts In Social Media
If social media values personal connection — let’s build our brands social media platforms to do the same. Let’s utilise the platforms offered to us to establish relationship with our audiences. And in doing so, we may also reach audiences we didn’t know we had.
Take The People Further: Inspiring Running Communities.
‘Running is the new streetwear’ or at least so they tell me. I am not too sure myself. I don’t know if a sport can be compared to a fashion aesthetic. I don’t know if clocking a few miles on a Saturday morning can be compared to how your jeans fits. What is true is that running has grown in popularity, becoming more mainstream - perhaps that’s all they mean.