Breaking Behaviours: Health & Wellness

A Report on emerging cultural behaviours.

As consumer behaviour evolves faster than ever, brands face the challenge of keeping up with a world shaped by technology, culture, and social shifts.

Traditional generational marketing is no longer enough, as it assumes people of the same age behave in the same way—an outdated strategy.

Instead, we believe understanding culture is key to staying connected.

To navigate cultural insights in the fast-evolving consumer landscape, Unfound Studio presents Newwave™—the tool made by, and for, culture. 

We are excited to share our first report.

Get the report:

Find out more about Newwave.