We amplify brands by replacing generational tags with cultural insights.

As consumer behaviour evolves faster than ever, brands face the challenge of keeping up with a world shaped by technology, culture, and social shifts.

Traditional generational marketing is no longer enough, as it assumes people of the same age behave in the same way—an outdated strategy. Instead, understanding culture is key to staying connected.

Newwave™ is a tool that helps us keep brands at the front of culture.

You’re in good hands, we’ve worked with the very best.

Our team has worked with some of the world’s most loved brands and our trusted process equips us to support businesses with modern challenges.

We build bespoke teams for your situation.

We recognise the uniqueness of your organisation. Assembling a bespoke team of world-class creatives equips us to react across disciplines and challenges.