Unfound Shorts: It’s Cool to Be in Birmingham
The polished case studies and press articles are great for brand design studios, but the day to day for founders Tebo Mpanza, Jay Topham and the team often feel much different.
Berlin & Back: Inspiring Running Communities Part II
Last weekend I found myself in Berlin, soaking up the atmosphere before the 50th Anniversary Marathon. Here I capture a few things I have noticed in the running space and form some tips for brands.
Evolving Perspectives: Introducing the Age of Participation
We tuned into a conversation hosted by Landor, with Ana Kohl, Tristan Macherel, and guest Wael Jabi, the Global Head of Marketing and Communications at KitKat. Here we capture our notes on how to use your brand assets in 2024 and beyond.
Unfound Shorts: McDonald’s, Coca-cola, Unfound
The polished case studies and press articles are great for brand design studios, but the day to day for founders Tebo Mpanza, Jay Topham and the team often feel much different.
Why You Should Care About Organic Social Media.
Simply put, organic social media relies on the natural growth of platforms through creating engaging content and building brand credibility. While paid growth offers immediate visibility and reach, organic growth offers a sustainable, cost-effective results to grow your platform with a genuine, long-term relationships with your audience.
“You Can’t Afford to Sell Bad Coffee in 2024.”
Exploring the parallels between the rise of coffee culture and the imperative for differentiated, and therefore, effective branding, this journal post delves into why today's consumers, empowered and discerning, expect nothing less than excellence. From coffee shops to corporate brands, the stakes are high, and the margin for error is slim.
Unfound Shorts: That’s The Game, Innit
The polished case studies and press articles are great for brand design studios, but the day to day for founders Tebo Mpanza, Jay Topham and the team often feel much different.
Let’s Get Social: Understanding The Shifts In Social Media
If social media values personal connection — let’s build our brands social media platforms to do the same. Let’s utilise the platforms offered to us to establish relationship with our audiences. And in doing so, we may also reach audiences we didn’t know we had.
Take The People Further: Inspiring Running Communities.
‘Running is the new streetwear’ or at least so they tell me. I am not too sure myself. I don’t know if a sport can be compared to a fashion aesthetic. I don’t know if clocking a few miles on a Saturday morning can be compared to how your jeans fits. What is true is that running has grown in popularity, becoming more mainstream - perhaps that’s all they mean.
Unfound Shorts: To Show Up Really Well
The polished case studies and press articles are great for brand design studios, but the day to day for founders Tebo Mpanza, Jay Topham and the team often feel much different.
Navigating the Budget Conversation: A Roadmap To Mutual Success.
I am fascinated by this conversation, and apparently some of you are too. The question, “What’s your budget?” often feels like a misstep. Like, you are way out of line buddy. It feels like you are breaking an entry in some cases. It’s a question that, despite its simplicity, can lead to a complex coil of expectations and assumptions.
Revolutionising Education: Transforming Independent School Brands for 2024 and Beyond
As a studio, we’ve been looking at the private education sector this year from a branding perspective, as we’ve been working with inspiring brands that have sparked our intrigue and fuelled our commitment to making a difference.
Modern Workflow: How We’re Embracing AI as a Studio
The use of AI has become somewhat of a controversial topic, but as a studio of curious creatives we couldn’t help but try it out ourselves. We’ve been exploring the ways it can be a useful tool in our work flows across all areas of our practice; copywriting, business development, design and photography.
The Effectiveness of Brand Consistency: Investing in a Unified Identity for Your Business.
The world of business hectic, where countless platforms, services, and offerings beckon for attention, one challenge echoes through the corridors of multiple brands: maintaining brand consistency. It’s the secret sauce that transforms a business into a recognisable and unforgettable entity.
Embracing Wellness: How Beauty Is Being Redefined.
Driven by the desires of younger generations and fuelled by groundbreaking research and innovative technologies, the market is undergoing a transformative phase that promises to deliver products that make individuals feel as good as they look. We decided to dive into the topic to explore how beauty is being redefined by wellness and looked at some of the brands leading the way.
From Mundane to Memorable: Six Takeaways for a Strong Brand in Healthcare.
Health and wellness are all the rage nowadays. From intermittent fasting to crazy skincare routines people are more focused on their bodies than ever before. This piece looks at 7 areas that we think are note-worthy to create a strong healthcare brand.
Some Cool Things We’ve Seen in June.
This week I took the time to document the cool brand moments, activations or design work I’d seen throughout June. Keeping scrolling to hear about a great advert, a clever activation and a pretty cool music video.
What’s Happening In The Wellness Space?
One thing that is changing every day is the wellness space, an industry that we as a branding studio we are particularly interested in.
The Burberry Rebrand: What does it mean for the world of brand?
Daniel Lee took over as Burberry’s new Creative Director back in October ‘22, this week we saw the first taste of his vision for the fashion house.
BRAND STRATEGY: YOUR RECIPE FOR SUCCESS.
42% of small businesses fail because there’s no market need for their services or products – but that’s only half the story.