From Mundane to Memorable: Six Takeaways for a Strong Brand in Healthcare.
3 minute read…
Health and wellness are all the rage nowadays. From intermittent fasting to crazy skincare routines people are more focused on their bodies than ever before. The humble sports masseuse is fully booked and brands like Invisalign and Smile Direct Club have soared to success, riding the wave of pearly whites.
These changes in behaviours, amongst others, have brought about significant shifts in the healthcare space as a whole, creating an opportunity for healthcare practices to adapt and thrive. At Unfound, we have been exploring the changes that have transformed some of these practices into modern powerhouses. This piece looks at six areas that we think are note-worthy to create a strong healthcare brand.
01: Putting Patients First:
Healthcare, in particular private healthcare, is no longer just about procedures; it's about the patient experience. Taking cues from the hospitality industry, healthcare practices now focus on making patients feel welcome and comfortable. Complementary drinks, warm greetings, and a well designed space are slowly becoming the norm. This patient-first approach has helped healthcare practises to move away from anxiety-fulled field trips, replacing them with an experience we look forward to. After all, who said a healthcare visit shouldn’t be a pleasant?
The Urban Dentist by studio karhard
02: Magnet for Top Talent:
A robust brand not only attracts more patients but also acts as a magnet for top talent. In a competitive landscape, exceptional healthcare professionals are drawn to practices with a strong brand reputation. When a practice is known for its commitment to patient care, innovation, or a positive work environment, it becomes a desirable workplace for skilled and passionate professionals and support staff.
03: The Rise of Personal Branding:
Leading healthcare professionals are realising the power of personal branding. They're stepping out from behind the mask and showcasing their expertise, personality, and unique approach. Capitalising on the growth of video content across Tik Tok and Instagram, we know people connect with people, so why not convey your personality? Whether a doctor, dentist, therapist, chiropractor or dermatologist, establishing a strong personal brand created differentiation in the market and boosts a practice's reputation.
@dr.karanr has taken off on Tik Tok
04: Riding the Digital Wave:
In the digital age, healthcare practices have harnessed technology to enhance patient journeys. From informative websites and engaging social media presence to convenient online booking systems and clever email marketing, practices have embraced multiple touch-points. New, digital-native, audiences have come to expect this level of service and it's making healthcare more accessible and engaging than ever.
05: Beyond Healthcare, Towards Wellness:
The connection between health and overall well-being is gaining recognition. Healthcare organisations now take a holistic approach, emphasising that wellbeing is a crucial part of a healthy lifestyle. For example, in dentistry, It's no longer a matter of just fixing teeth; it's about improving the quality of life for their patients. Or, sports massages are no-longer just a solution to a pain or problem; they are a preventative measure to keep you at your best.
06: Design: The New Standard:
In today's competitive landscape, a strong visual and verbal identity is essential for success. Practices understand that great design is no longer a luxury; it's a requirement. From professional logo designs to stunning communication and beautifully curated office environments, an appealing brand experience leaves a lasting impression. As patients invest more in their well-being, and look to align their healthcare choices to their lifestyle choices, branding plays a huge role in helping them know they have made the right decision. Investing in design is no longer groundbreaking—it's a fundamental step toward success.
Maison Dentaire No32 identity by Studio July
In a nutshell, the healthcare industry is evolving at an astonishing pace to meet the changing needs and expectations of patients. Healthcare practices must embrace these trends to stay competitive, attract new consumers, and build strong brands that skyrocket their success - making a lasting impression on every person.
If your practice needs a helping hand or a facelift, drop Tebo a note at hello@unfound.studio, we are always keen to sit down with ambitious founders and great businesses.
