Revolutionising Education: Transforming Independent School Brands for 2024 and Beyond
3 minute read…
As a studio, we’ve been looking at the education sector this year from a branding perspective, as we’ve been working with inspiring brands like Elbee, that have sparked our intrigue and fuelled our commitment to making a difference. It’s some of the success stories we’ve heard and witnessed, the passion for entrepreneurship that often starts in schools and the dedicated professionals we’ve met. Below are some thoughts from an event that I recently attended; it’s high time for a branding revolution in the independent education sector.
A couple of weeks ago, I accompanied my wife to the QEII Centre in Westminster for the Independent Schools Conference 2023. Granted, I went as a casual observer, or so it would seem, but my brand lens was in full operation. Shoutout to the ladies who assumed I worked at the venue, the confidence.
The future of the Independent School sector is undeniably thought-provoking, with the conversation being at a political level. The insights shared throughout the day should compel you as Stakeholders, Marketing and Admission teams, to consider a revolutionary approach to branding. The independent educational landscape is evolving, and amidst, the challenges I see significant opportunities.
If you’re not breaking the mould in 2024, I’m not sure what you’re doing. The status quo just won’t cut it anymore. Traditional marketing narratives are blending into one another, and our schools need difference and uniqueness immediately.
Uppingham by Nomad
Unseen Stories, Untold Impact
We heard you say that your institutions aren’t just for the privileged; they’re hubs of future leaders, bridging societal gaps. We heard about how you change lives, support hard working parents and provide resources that benefit the nation – you need to tell these stories, the stories that matter. How are you doing that? Photography, videography, social media – these aren’t just tools; they’re storytellers. Leverage them to engage with culture, to evoke empathy, and address perception problems such as being “outdated and old fashioned” or “elitist.”
Beyond Brochures
I’ve seen some of your websites, and while for the most part they are commendable, your USPs often echo the same sentiments: small class sizes, inspiring grounds, and excellent results. Beyond the conventional offerings, my question to you is what are you offering that is different? What lies beyond the bursaries? I heard a lot about global expansion and new territories, if you’re thinking about taking over the world, your visual language should reflect that. If “West Africa is a market for the future,” embrace diversity in your marketing. Showcase a unique, empathetic experience.
Our work for education platform, Elbee
Looking Ahead
Does your brand resonate in 2024 and beyond? Identify the disconnect, engage with culture, and spotlight the untold stories will define your impact in the sector. Future-proof your school by thinking strategically and creatively. Redefine and amplify your narrative. Let’s not just adapt; let’s pioneer. Our schools aren’t just institutions; they’re catalysts for change. Let’s make our school brand echo that truth.
As Marina Gardiner Legge, Head at Oxford High School, aptly put, “private planning, public confidence.”
All being said, as a studio, we’d love to help. As always, the coffee is on us.
