Nutrition Brands: The Secrets from the Best January Campaigns
As we move beyond typical 'Dry January' and 'New Year, New Me' behaviours, our perspective at Unfound is that it's crucial for health, supplement, and nutrition brands to establish year-round relevance in consumers' lives.
Berlin & Back: Inspiring Running Communities Part II
Last weekend I found myself in Berlin, soaking up the atmosphere before the 50th Anniversary Marathon. Here I capture a few things I have noticed in the running space and form some tips for brands.
Evolving Perspectives: Introducing the Age of Participation
We tuned into a conversation hosted by Landor, with Ana Kohl, Tristan Macherel, and guest Wael Jabi, the Global Head of Marketing and Communications at KitKat. Here we capture our notes on how to use your brand assets in 2024 and beyond.