WELCOME TO UNFOUND STUDIO - WHY WE ARE WHO WE ARE

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Just yesterday I was sitting with some friends in their new apartment, and taking incredible delight in their new Linge Roset Togo sofas designed by Michael Ducroy as they continue to curate their new living space, when naturally we ended up engaging in a conversation around design and the Unfound rebrand. We chatted about the topic of agency names and concluded that really, you can call a branding agency anything as I gazed at the rug and the coffee table and exclaimed, “Even the name Rug & Table would work as a name for an agency”, it’s the job of brand strategy to explain why…

When we were thinking about what we wanted to name our studio, we went back to the beginning as we always do. For our lifestyle brand, vaabs, we curated a list of captions to accompany our posts on social media, understanding the importance of our verbal identity from the off - finding how we sound and communicating it. The only difference now is that our tone of voice is in our blood and how we speak as a brand flows naturally. 

“We considered our culture, and what makes us different, and there Unfound was born.”

Initially, I was adamant on a sentence or a phrase. I loved the creative platforms, ‘It’s Nice That’ & ‘yeah, that’s cool’ and I thought it would be cool for us to have our own authentic and original piece of copy that could become iconic.

‘Seek the unfound’ featured on the original list of vaabs instagram captions, and we were drawn to this. We began to decipher why that was the case. We talked about how we wanted to be a studio that finds the thing which can’t be found or hasn’t been uncovered yet, a design studio that is able to interrogate simplicity and navigate complexity for brands and businesses to find their big idea. We thought about some of the things that were important to us that have now become our core values. We considered our culture, and what makes us different, and that’s where Unfound was born.

If you need an eye on your brand development, email me. I'd love to share a V60 with you. 

Welcome to Unfound Studio. 

Tebo