SAMUEL NICHOLAS BRANDING
SUPER-CHARGING SCANDINAVIAN INSPIRED EFFORTLESS.
SERVICES: BRAND WORKSHOPS, BRAND DEVELOPMENT, ART DIRECTION, PHOTOGRAPHY, PRODUCT NAMING.
CONTEXT:
SAMUEL NICHØLAS is a London-based menswear label established in 2019 by brothers Samuel & Nicholas. The brothers knew what they loved, minimal Scandinavian fashion, but they were struggling to set the right tone for their brand.
With so many minimal fashion brands doing the rounds on the Instagram screens of London's 'cool-kids', introducing a Scandinavian-inspired brand that stood out in a UK market was a challenge for SAMUEL NICHØLAS.
WHAT WE FOUND:
Our collaborative workshops with SAMUEL NICHØLAS enabled us to reveal a clear territory to position the brand, pushing the brand forward to introduce a unique style that set them apart.
Unfound's creative revealed the 'effortlessness' vibe that Scandinavian style is renowned for, and through art direction, ruffled the identity with an attitude that elevated the overall brand tone. Super-charging stylised brand tone.
TESTIMONIAL:
"The team at Unfound were a breath of fresh air to work with, easy to get along with and extremely responsive whenever we needed to run something by the guys at short notice. Unfound helped us identify our target customer, articulate our vision and position our brand through brand workshops, before supporting Samuel Nichølas with art direction and clean website design."-Sam, Co-Founder, Samuel Nicholas