VAABS BRANDING
CREATIVITY WITH A PURPOSE.
SERVICES: BRAND POSITIONING, BRAND DEVELOPMENT, PHOTOGRAPHY, PRODUCT DESIGN, WEB DEVELOPMENT, SOCIAL MEDIA, CAMPAIGN DESIGN, PRODUCT PACKAGING.
CONTEXT:
The founders of Unfound believed there was an opportunity to create a platform that could tell more authentic stories in the fashion industry. A lifestyle brand with emotive expression as its essence and a keen eye for creativity at its core.
From sustainable initiatives, the celebration of creatives and partner foundations in developing countries, vaabs is inspired by a culture of bringing people together - a voice for people to connect with.
WHAT WE FOUND:
Uncovering a new way to communicate product, vaabs documents its brand story through collaborations with creative talent, strong links to location and meticulous product development, breaking through the conformity of traditional product communications.
Through the development of vaabs, Unfound has exposed the importance of being a part of something to create opportunities for others. Creativity for purpose.
KEY STATS:
20,000+
Yearly web visits
2,600+
Organic Instagram following
TESTIMONIAL:
Co-founded by the same people as Unfound Studio, vaabs is a way for us learn the ins and out of business while understanding the day to day challenges brands face when communicating their message - vaabs helps us to help you, and your customers.-Tebo & Jay, founders of vaabs and Unfound Studio.