CORNFLAKE REBRAND
REIMAGINING THE EXPERIENCE OF HOME.
SERVICES: BRAND POSITIONING, BRAND DEVELOPMENT, CONTENT CREATION, COPYWRITING, PHOTOGRAPHY, PRINT DESIGN, DIGITAL CONSULTING.
CONTEXT:
Cornflake has over 40 years experience delivering cutting-edge technology solutions in luxury, large-scale residential properties. Their relentless focus on installing world-leading home automation meant Cornflake’s outward facing brand identity had taken a backseat.
Cornflake's business success demanded a stronger identity, they needed to communicate who they really were and translate this into a lasting brand.
WHAT WE FOUND:
We uncovered a clear opportunity for Cornflake to move away from soulless, specialised, technology-focussed messaging used by all competitors.
Instead, we lead our brand messaging with the 'moments of magic' feeling, introduced into homes by Cornflake's immersive, luxury offering. Differentiating by reimagining the experience of home.
KEY STATS:
5,000+
Growth in social media following
TESTIMONIAL:
“Unfound enabled us to showcase our brand. We needed a brand identity to reflect the luxury service we offer to transform people's homes into beautiful, functional spaces through cutting-edge technology. Unfound were collaborative from the off and spent time listening to the needs of our business, supporting us to share our brand story. They delivered an exciting visual and verbal identity, from initial creative ideas to implementation across digital channels and our experiential showroom in Fitzrovia. " -Kim, Head of Marketing, Cornflake